Clouds as Green as Grass

by Gavin Sutton, Head of Marketing

Clouds as Green as Grass

By Gavin Sutton, Head of Marketing and Alliances

Sustainability is a hot topic in the industry and ESG has become a staple in the business strategies of many organisations today. Spurred on by governments and regulations alike, businesses across the board have deadlines and targets they’re looking ahead to, aiming to get their carbon footprint down to zero. With datacenters estimated to be up there with the aviation industry in terms of electricity usage and emissions, your datacenters could well be one of your biggest hurdles in achieving net zero by your desired date. In this blog I’ll discuss how Titan are helping businesses overcome this challenge with Titan Cloud.

Get Ahead of the Bezos Curve

Some of you may well have 2030 in your calendars as your deadline for net zero, but are your service providers aligned with you? For those businesses using AWS, their current roadmap is to get their datacenters to net zero a further 10 years into the future. But with Titan Cloud, you can achieve carbon neutrality from day 1. This latest service provides a green data storage alternative that’s powered by 100% renewable energy. Titan Cloud is the sustainable cloud storage alternative.

Anaerobic Digestion

Whilst it may sound like a medical term, anaerobic digestion is actually the key element in enabling Titan Cloud to be powered in a sustainable way. Titan Cloud datacenters utilise food waste to generate the power required to keep the lights on. The process produces biogas, primarily consisting of methane and carbon dioxide, which can be used as electricity. By capturing and using methane that would otherwise be released into the atmosphere, anaerobic digestion reduces the overall carbon footprint of the datacenter.

Liquid Cooling

Titan Cloud datacenter is not only powered in a greener way, but it also uses a greener method for cooling datacenters, which ironically, further reduces the need for energy. Unlike traditional air cooling – think air conditioning units and an extensive fan system – liquid cooling uses a more efficient thermal transfer process with water or other coolants. This method can lower datacenter energy usage by up to 80%, enhancing overall efficiency.

Friendly to the Planet, and you’re Pocket

Here’s the kicker, with no ingress or egress fees, and storage from as little as £6 per terabyte, per month, it’s not only a green alternative, but a cheaper alternative. The innovative green initiatives that make the Titan Cloud datacenters such a sustainable option, are also what helps keep costs down. So for those partners and end users that need an affordable, predictable cloud storage service, Titan Cloud is the perfect solution.

Go Green with Titan

DataCenters can often be power-hungry carbon emitters, but that doesn’t have to be the case. Titan Cloud datacenters allow you to consume cloud storage in a greener way, utilising innovative green technology to reduce your carbon footprint to zero from day one. If sustainability is topping your list of priorities, then speak to us today to learn more about our greener, and more cost effective, cloud service offering.

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