With data now the lifeblood of our digital society, data storage is a critical element within an organisation’s infrastructure. But many organisations may overlook the value of a seemingly old-fashioned technology like tape storage. However, much like a timeless love story, the role of tape in today’s data-driven society remains dependable and indispensable. On a day where we celebrate love, we wanted to declare our admiration for tape storage in the form of a mixtape. So, here is why we love tape as a data storage solution…..

The amount of data in society is continually rising, with it estimated that 291 zettabytes of data is to be generated by 2027¹. Businesses therefore require a data storage solution that can handle the continuous growth of their data. Tape storage is a scalable solution that can accommodate vast amounts of data with ease. Much like an enduring love affair between two people, tape storage grows with an organisation, continuously adapting to their data requirements.

When you find the right person, a relationship becomes a safe space. Tape storage offers businesses that same security. With ransomware affecting 66% of organisations in 2023², tape storage provides businesses with peace of mind, offering a robust backup and recovery solution. In a world where data security is of paramount importance, tape ensures that businesses can swiftly recover critical data in the event of a breach.

For those not looking for a short-term fling, tape storage offers the chance of a lasting relationship. With 60% of data classified as cold⁴ – accessed annually – tape offers a long-term solution for data retention. Tape is durable, stable, and secure, making it the perfect alternative to digital storage options that only offer a short-term fix. With its hardened ability to withstand environmental factors and degradation, tape ensures the longevity and integrity of customer data. Tape is the steadfast companion for a journey of data preservation.

As we celebrate Valentine’s Day, organisations should not overlook falling in love with tape storage. With data and cybersecurity threats continuing to grow, businesses need a storage solution that enables them to optimise their data and truly unlock its potential. Tape storage is a sustainable, reliable, scalable, and secure solution for data storage, and that’s why businesses should love it as much as we do!

Titan Tape Solutions

Quantum technology, software, and services provide the solutions that today’s organisations need to make video and other unstructured data smarter – so their data works for them and not the other way around. With over 40 years of innovation, Quantum’s end-to-end platform is uniquely equipped to orchestrate, protect, and enrich data across its lifecycle, providing enhanced intelligence and actionable insights. Leading organisations in cloud services, entertainment, government, research, education, transportation, and enterprise IT trust Quantum to bring their data to life, because data makes life better, safer, and smarter. Quantum is listed on Nasdaq (QMCO). For more information visit www.quantum.com.

Contact us to learn more about our tape storages solutions.

• ¹ IDC Global DataSphere Forecast, 2023-2027
• ² Sophos State of Ransomware 2023
• ³ Deloitte 2023 CxO Sustainability Report
• ⁴ IDC Data Deluge: Why Every Enterprise Needs a Cold Storage Strategy

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